Tanenbaum CHAT’s DNA Donor Wall

Donor Recognition & Appreciation

Background

Spectra Advertising was awarded with the strategy, design, and production of Tanenbaum CHAT’s new DNA donor wall. The wall needed to showcase the charitable donations of 40 different donors.

Challenges

One of the largest challenges was showcasing the largest donor who requested to stand out from the other plaques yet wished to remain anonymous.

Accomplishments

Creating custom DNA based artwork for the largest donor which encapsulates the entire recognition wall while keeping his name anonymous and continuing to recognize the remaining 40 donors.